Why Buy Your Diamond at Spence?

In our heavily biased yet honestly sincere opinion, there are many reasons why you should buy a Spence diamond. Here are a few of the biggies:

All Spence diamonds are conflict-free.

We follow United Nations resolutions on the matter to ensure that they are purchased only from legitimate sources not involved in funding conflict in any country. See how Spence is making a difference in Sierra Leone and local communities around Canada.

Visibly better diamonds.

We get first dibs on quality diamonds with our buying office in the heart of Antwerp, Belgium’s ‘Diamond District’. You get to look inside your diamond using the same gemological equipment we use as part of your 4-C’s diamond education.

Your ring is custom-made especially for you.

You choose the ring design and diamond combination that fits your budget and one of our hand-picked designers builds it from scratch.

3,000 ring designs to choose from.

Hey, you need some options if you’re going to find the perfect engagement ring. You’ll see a little bit of everything at Spence, from classic to contemporary and all things hot and trendy.

Obviously better prices.

Spence handles its own buying, importing and manufacturing in-house. Which means we don’t pay for those three levels of middlemen. Which means you don’t pay for those three levels of middlemen.

You’re in charge of your experience.

Spence’s ring designs are displayed with price tags in open, self-serve showcases so you can try them on privately and at your own pace. What else makes shopping at Spence different?

You get to be involved and still keep it romantic and surprising.

Spence can help you give him subtle hints that will put him on the path to the engagement ring of your dreams.

The Spence Guarantee.

The most comprehensive protection package in the industry, including protection against loss, lifetime trade-up, mounting swaps, cleaning and prong exams, size adjustments, repairs and returns.

These people like us. What? We certainly don’t expect you to take our word for it.

Visibly Better Diamonds…

At its core, the diamond trade is a fairly closed circle of exclusive, privately-held organizations. These players all have a major presence in Antwerp, Belgium, otherwise known as the Diamond Buying Capital of the World. Antwerp’s ‘Diamond District’ consists of three square blocks of the world’s most active brokerages, cutters, polishers and grading houses. A whopping 75% of the world's diamond trading happens there. And nestled in between all those cutters and polishers is the Spence buying office. We’ve been developing and strengthening relationships there since 1980. We’ve purchased millions of dollars in diamonds during that time. So these days we’re pretty high up on the list when it comes to seeing the ‘good diamonds’. We get to cherry-pick the stones that are so well-cut they dance and sparkle like a disco ball.

Another reason why Spence diamonds are noticeably better is because diamonds are all we do. You don’t see any colored stones or giftware in our stores. Just diamonds and diamond jewellery. We’ve been staring at diamonds all day, every day for the last thirty years. We think we’ve gotten pretty good at it.

But at the end of the day, the only thing that matters is what you think about our diamonds. That’s why your Spence diamond education includes you looking through a Binocular microscope to judge for yourself just how beautiful they are. You can’t see anything through those loupes other jewellers hand you. And you definitely can’t tell what a diamond looks like online. You have to be able to compare it side by side with other diamonds so you can see whether it’s properly cut, well proportioned and highly polished. Only then will we call it a Spence diamond.

Obviously Better Prices…

Every jeweller claims to have the best prices, but nobody can ever explain why they have the best prices. It’s pretty straightforward here at Spence. First, we cut out three layers of middlemen. Our buying office in Antwerp buys our diamonds directly; we import and distribute them to Spence stores as needed; and all our rings are manufactured in our Vancouver-based design studio. It’s a business model built on efficiency and quality control. And the fact that we handle these responsibilities in-house instead of paying someone else to do them means we can price our diamonds lower than those competitors with more traditional distribution chains.

 

Second, Spence doesn’t have millions of dollars tied up in inventory and rent because we don't carry live merchandise and we don’t lease expensive mall space. Our freestanding showrooms are filled with sample ring prototypes. It's not until you've looked through those prototypes and determined exactly what you want that we start building the actual ring.

Furthermore, we buy several tons of diamonds each year. Our suppliers know they can count on us for a consistently high amount of business and they like being paid on time. As a result, they give us sweetheart deals on quality diamonds to keep us coming back.

And finally, we don’t try to ‘sell’ you anything. Spence consultants are there to act as a team of trusted advisors to help you maximize your budget by showing you how to identify the best possible diamond for your money.

Look at our big, unique selection of engagement rings.

…Or Else What?

All jewellers talk the talk. But very few actually stand behind their promises like Spence does. Our belief in the quality of Spence diamonds is so strong that we back them up with the most comprehensive purchase protection plan in the industry. We call it The Spence Guarantee and it includes:

  • Lifetime Protection Against Loss
  • Lifetime Trade-Up Allowance
  • Change Your Style of Mounting
  • Cleaning & Examination of Claws
  • Ring Size Adjustment
  • Repairs
  • Satisfaction Guaranteed

 

We can’t figure out why other jewellers aren’t willing to stand behind their diamonds like Spence does. What does that say about the quality of their diamonds? Are they hiding something?

We don’t know, but we certainly think it’s in your best interest to set an appointment with a Spence diamond consultant at a time that works for you. Of course, it’s also perfectly okay to just stop by a Spence near you.

Things guys should know about Spence.

Why Spence Does What It Does

It may sound cheesy but the truth is that it brings us joy to contribute to other peoples’ happiness. Every day we get to sit down and talk with couples about the perfect symbols for their love. We get to feel their excitement. We get to see the exhilaration in their eyes. We get to send them out the door on Cloud 9 as they embark on the greatest journey of their lives.

See what our fearless leader, Sean Jones, has to say on the matter.

And if all that wasn’t thrill enough, being in the diamond business gives Spence the opportunity to give something back to the people who need it most – the diamond diggers in diamond-producing countries who so desperately need it.

That desire to create a blissful experience is why shopping at Spence is so different from other jewellery stores. It’s the reason we come up with alternative ways for you to be involved in the process without squashing his quest to surprise you with the ultimate gesture of romance. And it’s also the motivation behind our stunning collection of designer engagement rings and wedding bands for him.

There’s one more reason why Spence is in the diamond business – we know women. We know what they want, we know how they think and we know how they like to shop. Which begs the question; do you know what women need to know about shopping at Spence?

For women only.

An Education worth its Weight in Diamonds

Shopping for diamonds can be both confusing and expensive if you don’t know what you’re looking at. Before you know it you find yourself being stretched beyond your budget by a salesperson that has no qualms about using what you don’t know against you. But Spence doesn’t operate that way. We make the process transparent by showing you the truth about the diamonds we sell. You get to see what they look like using top-of-line gemological instruments like Binocular microscopes for analyzing clarity, GIA Facetware Software for assessing cut, and Diamondlite illumination to give you a true read on colour.

Then, after giving you an unbiased look at the quality of your diamond, we back it up in writing with a rock solid Spence Guarantee. You’ll also receive a Spence Certificate which provides a permanent blueprint of your diamond, recording all the details of the cut, color and clarity as measured by the Gem Instruments. We even plot the natural inclusions that you can see through the microscope.

Are you ready to see some of our engagement ring collection online, or would you like to come in and see for yourself at a Spence near you. If you’d like to schedule an appointment so someone is ready to help from the moment you get there, you can do that too.

What else do guys need to know about Spence?